本文主要研究内容
作者刘巧丽（2019）在《库存服装再设计系统研究与应用》一文中研究指出：近些年来国内社会环境持续变化,人们消费需求不断更新,致使服装行业传统市场受挫,行业内库存现象日益严峻。针对目前国内服装行业的高库存问题,通过对库存产品的深入分析,以及现阶段我国市场环境研究,剖析库存产品类型和特点,市场新兴消费需求,基于再设计的方法,提出库存服装再设计系统,旨在探索出将库存产品转化为符合市场新环境和需求的时尚新产品的有效途径,缓解服装市场高库存压力,促进传统服装企业转型发展。首先,通过文献分析和市场调研,对本论文的三部分主要研究内容进行调研分析和整理归纳。第一,在中国高速发展的社会环境下,揭示不断变化的消费市场逐渐呈现出的新特点,包括文化多元性、潮流多样性和审美独特性,以及新社会环境下消费市场所表现出的新兴需求,即注重产品的文化性和标识性,重视产品的符号意义,关注产品的创新设计所带来的附加值,为库存产品的再设计开发提供参考依据;第二,对服装的再设计方法和市场出现的再设计案例进行调研分析,为后续研究库存服装的再设计提供方法和案例参考;第三,从产生原因、本质特点和影响三个方面剖析库存产品与社会、市场、行业、品牌的关系;对目前市场常见的库存服装分析研究,将其归纳为四个基本类型,即短线服装产品库存、长线服装产品库存、门店销售服装产品库存和网络销售服装产品库存。其次,在此基础上,将库存产品的再设计开发与多样化的市场新需求以及多元化的文化行为相结合,提出三个库存服装再设计策略,基于个性化需求的再设计,再设计的文化注入,再设计的功能构建;并以此为基础,建立库存服装再设计系统,通过该系统,将库存服装进行分析整理,挖掘潜在再设计可能性,与社会新环境相结合,形成多种再设计方案。其实质是通过转换设计视角,结合系统分析,剥离导致产品库存的原有属性,寻求在新环境下赋予再设计以全新独特的表现形式,以此探索出将原有库存服装开发为时尚新产品的有效途径,实现向原有库存产品注入新的时尚内涵,达到以再设计的方法消化库存的目标。最后,选取两种不同类型案例进行应用,验证该系统可行性和有效性。案例一,选择长线库存产品男士衬衣为设计对象,以满足目标顾客新生活方式下新需求的单个创意产品的设计为目标;案例二,选取门店库存产品为设计对象,以设计满足目标顾客消费需求并适合线上平台销售的系列服装产品为目标。经验证,在两个案例的应用中该系统均具备一定可行性和有效性。因此,再设计系统的建立是通过对库存产品数据的比较分析,提取再设计参数,形成参数因子集合,结合不同的设计功能目标形成流行时尚新产品。在数字化背景下,该系统可以对库存服装信息进行量化分析,为后期新产品的精确设计提供理论基础,从而将量化信息重新组合再设计形成流行时尚新产品,最终实现库存产品向新产品的转化。
Abstract
jin xie nian lai guo nei she hui huan jing chi xu bian hua ,ren men xiao fei xu qiu bu duan geng xin ,zhi shi fu zhuang hang ye chuan tong shi chang shou cuo ,hang ye nei ku cun xian xiang ri yi yan jun 。zhen dui mu qian guo nei fu zhuang hang ye de gao ku cun wen ti ,tong guo dui ku cun chan pin de shen ru fen xi ,yi ji xian jie duan wo guo shi chang huan jing yan jiu ,pou xi ku cun chan pin lei xing he te dian ,shi chang xin xing xiao fei xu qiu ,ji yu zai she ji de fang fa ,di chu ku cun fu zhuang zai she ji ji tong ,zhi zai tan suo chu jiang ku cun chan pin zhuai hua wei fu ge shi chang xin huan jing he xu qiu de shi shang xin chan pin de you xiao tu jing ,huan jie fu zhuang shi chang gao ku cun ya li ,cu jin chuan tong fu zhuang qi ye zhuai xing fa zhan 。shou xian ,tong guo wen suo fen xi he shi chang diao yan ,dui ben lun wen de san bu fen zhu yao yan jiu nei rong jin hang diao yan fen xi he zheng li gui na 。di yi ,zai zhong guo gao su fa zhan de she hui huan jing xia ,jie shi bu duan bian hua de xiao fei shi chang zhu jian cheng xian chu de xin te dian ,bao gua wen hua duo yuan xing 、chao liu duo yang xing he shen mei du te xing ,yi ji xin she hui huan jing xia xiao fei shi chang suo biao xian chu de xin xing xu qiu ,ji zhu chong chan pin de wen hua xing he biao shi xing ,chong shi chan pin de fu hao yi yi ,guan zhu chan pin de chuang xin she ji suo dai lai de fu jia zhi ,wei ku cun chan pin de zai she ji kai fa di gong can kao yi ju ;di er ,dui fu zhuang de zai she ji fang fa he shi chang chu xian de zai she ji an li jin hang diao yan fen xi ,wei hou xu yan jiu ku cun fu zhuang de zai she ji di gong fang fa he an li can kao ;di san ,cong chan sheng yuan yin 、ben zhi te dian he ying xiang san ge fang mian pou xi ku cun chan pin yu she hui 、shi chang 、hang ye 、pin pai de guan ji ;dui mu qian shi chang chang jian de ku cun fu zhuang fen xi yan jiu ,jiang ji gui na wei si ge ji ben lei xing ,ji duan xian fu zhuang chan pin ku cun 、chang xian fu zhuang chan pin ku cun 、men dian xiao shou fu zhuang chan pin ku cun he wang lao xiao shou fu zhuang chan pin ku cun 。ji ci ,zai ci ji chu shang ,jiang ku cun chan pin de zai she ji kai fa yu duo yang hua de shi chang xin xu qiu yi ji duo yuan hua de wen hua hang wei xiang jie ge ,di chu san ge ku cun fu zhuang zai she ji ce lve ,ji yu ge xing hua xu qiu de zai she ji ,zai she ji de wen hua zhu ru ,zai she ji de gong neng gou jian ;bing yi ci wei ji chu ,jian li ku cun fu zhuang zai she ji ji tong ,tong guo gai ji tong ,jiang ku cun fu zhuang jin hang fen xi zheng li ,wa jue qian zai zai she ji ke neng xing ,yu she hui xin huan jing xiang jie ge ,xing cheng duo chong zai she ji fang an 。ji shi zhi shi tong guo zhuai huan she ji shi jiao ,jie ge ji tong fen xi ,bao li dao zhi chan pin ku cun de yuan you shu xing ,xun qiu zai xin huan jing xia fu yu zai she ji yi quan xin du te de biao xian xing shi ,yi ci tan suo chu jiang yuan you ku cun fu zhuang kai fa wei shi shang xin chan pin de you xiao tu jing ,shi xian xiang yuan you ku cun chan pin zhu ru xin de shi shang nei han ,da dao yi zai she ji de fang fa xiao hua ku cun de mu biao 。zui hou ,shua qu liang chong bu tong lei xing an li jin hang ying yong ,yan zheng gai ji tong ke hang xing he you xiao xing 。an li yi ,shua ze chang xian ku cun chan pin nan shi chen yi wei she ji dui xiang ,yi man zu mu biao gu ke xin sheng huo fang shi xia xin xu qiu de chan ge chuang yi chan pin de she ji wei mu biao ;an li er ,shua qu men dian ku cun chan pin wei she ji dui xiang ,yi she ji man zu mu biao gu ke xiao fei xu qiu bing kuo ge xian shang ping tai xiao shou de ji lie fu zhuang chan pin wei mu biao 。jing yan zheng ,zai liang ge an li de ying yong zhong gai ji tong jun ju bei yi ding ke hang xing he you xiao xing 。yin ci ,zai she ji ji tong de jian li shi tong guo dui ku cun chan pin shu ju de bi jiao fen xi ,di qu zai she ji can shu ,xing cheng can shu yin zi ji ge ,jie ge bu tong de she ji gong neng mu biao xing cheng liu hang shi shang xin chan pin 。zai shu zi hua bei jing xia ,gai ji tong ke yi dui ku cun fu zhuang xin xi jin hang liang hua fen xi ,wei hou ji xin chan pin de jing que she ji di gong li lun ji chu ,cong er jiang liang hua xin xi chong xin zu ge zai she ji xing cheng liu hang shi shang xin chan pin ,zui zhong shi xian ku cun chan pin xiang xin chan pin de zhuai hua 。
论文参考文献
论文详细介绍
论文作者分别是来自东华大学的刘巧丽，发表于刊物东华大学2019-09-23论文，是一篇关于市场环境变化论文,库存服装产品论文,再设计策略论文,时装创新论文,东华大学2019-09-23论文的文章。本文可供学术参考使用，各位学者可以免费参考阅读下载，文章观点不代表本站观点，资料来自东华大学2019-09-23论文网站，若本站收录的文献无意侵犯了您的著作版权，请联系我们删除。
标签：市场环境变化论文; 库存服装产品论文; 再设计策略论文; 时装创新论文; 东华大学2019-09-23论文;